Social signals are an increasingly important and often overlooked part of SEO. Almost no other SEO companies incorporate this element into their strategies. This strategy is not an effort to use social media to directly drive sales, but rather an effort to use social signals to drive SEO rankings. Social signals serve three important purposes. First, they have the effect of making website backlink efforts appear more genuine, and thus authenticate our larger SEO efforts.

We believe this reason is why so many of our clients see a boost in their organic rankings every time Google runs a Penguin Algorithm Update. Second, the social signals carry SEO weight on their own. Finally, our special methodologies allow us to get new pages of content indexed by the search engines in hours, as opposed to weeks or months. In a competitive keyword space, social signals can often be the difference.